Ramona from First Principles came to me through Vision Marketing in Bordon, Hampshire, who I have collaborated with on several projects over the years pretty successfully. Ramona was looking for a branding package for her new business who will specialise in training, coaching, and consulting in the scientific sector. Ramona was pretty open to ideas, but did want the logo and the branding to represent some form of learning and education. I submitted two concepts to her and (in my view) she chose the right one. Here is the new branding design for First Principles.