Alice from Equip approached me for a logo and colour palette to represent her soon to be launched business. Equip will supply waste management, hire of access equipment, site welfare, accommodation and training to construction businesses across the UK. Alice asked me to create branding that's flexible and open to the possibility of expansion into other areas

Alice also asked for branding that reflects that she is a female in a traditionally male dominated world. She wanted branding to celebrate rather than hide away from this. She wanted something a little more feminine than tradition would dictate. She also asked for something simple, sleek, striking and professional.

Here's the new branding for Equip.