Chitwood Pearson approached me for a new logo to accompany the launch of their new website. Chitwood and Pearson are two guys who work primarily in their home town of Fayetteville, USA, and asked for branding that is professional enough to scale into other cities whilst still utilising the solid reputation both families have in the area.

They asked for something that makes it clear that they work in the property market whilst incorporating their initials. They wanted it to be simple and modern but with elegance, and they asked for the colour palette and typography to be sophisticated and thoughtful.